Not everyone wants to build a multi million dollar business behemoth, but we all want to get the best result we can, even if the business is a side hustle. You want to maximise the return on investment, from the effort you’re putting in, and fundamentally a lot of that revolves around knowledge, skills, strategies and simple structure that all works towards getting that better result.
Here's the challenge though. Most businesses, and probably in excess of 80% don’t make it, or worse, actually keep plodding along for years, not making the owner any more than an average paying job, in fact far too many even less, and some even have second jobs to make ends meet. The reasons businesses are in this situation is easy to understand, and even easier to do something about, but you’ve got to want to! You’ve got to want to build a business that gets at least a reasonable result.
There's an easy solution, and less complicated than most think!
The thing that you do isn't as important as most people would like to think. What is though, is what makes you different. The why they should pick you!
The ability to be found and seen, could be as important as 90%! If they can't see you, they won't buy! But if they can, at least you have a chance.
Marketing is everything. The key though is knowing what works and what doesn't. Online, offline, and connecting direct are all ways to attract customers. Know what works, and growth is easy!
Most businesses operate on the "single sales model", it can work, but not well. The easiest way to grow any business, is never ever lose a client or prospect. Get them back, buying more often and refering others.
At some point, someone in the business needs to sell something! The ability to sell, communicate and follow-up is a must, otherwise that sale just might go to your competition!
A plan is good, but a strategy is better. How you actually do, what it is you do. The strategy tells you what you need to do, actually do it, and businesses tend to work. The review process ensures it does!
Here’s how over 80% of businesses operate, and that’s on the “single sales model”! They hope that a client walks in, calls or connects, they buy, and then leaves, and probably never returns again. So then it’s all about simply waiting for the next client, to do the same (hopefully). That’s a model that can work, we see it everywhere, but rarely works well for any length of time.
The simple solution is to build a strategy around everything the business needs to do, to achieve the result that you want. And that’s hopefully attract clients that want to buy from you, because your business has the best at whatever it does, and then continues to buy time and time again, and refer others to do the same. All the processes are designed, so the business can eventually even run without you, and doesn’t just rely on you, (but let’s not get ahead of ourselves, that’s the next step).
We often hear people talk about the need for a plan, and there’s no doubt it’s important, the key is KIS! Make it easy to complete, and follow. The important part of planning, is the strategy of how you do what you need to do, to get to the result you want, the objective, and then it’s about management of the plan. Review you’re on track, what works, and what doesn’t, and what do you need to do first, next and what else?
The foundations: MyBusinessNow focuses on 5 key areas that are the foundations to building a business the right way, that works:
These are the foundations. Get these right or even simply better than the competition, and you’ll do well, or better!
Even if your business is a side hustle, it’s about a little extra income on top of your full time role, getting the foundations right will give you a much better result, as a result of better structured and strategised effort, but if it’s about building a business that continues to grow, it could easily mean the difference of an extra $50,000 to $500,000 and more, to the turnover or the bottom line of the business. It can be done. Finding extra income in any business isn’t that hard to do.
Can a business double within a short period of time? Yes. If you are able to tweak the many areas of your business from the profile to marketing and sales and retention by only 10%, the difference it can make is HUGE!
We are giving away the first part of the program, to get you started. Simply click on the link below and well send you a copy of the first step, the thing you do. If you think this might be the answer to building a better business and you want to know more, we can discuss that next.
The entire program is all done online.