Regardless of what business you're in, you need people. The owner, staff and customers. The fundamental problem associated with 99% of businesses is “underskilled” people. And that includes everyone, owners, staff and their clients.
Skills levels in businesses is at an all time low, people simply aren't trained to do their job well enough or have the product knowledge skills to answer even simple questions that a client may have.
From a sales or service perspective, it can hold the businesses growth back to the point of collapse. Clients aren't trained well enough and so don't take advantage of what most products and services have to offer, so they end up going elsewhere to find the information they're after.
Everyone that has anything to do with the business, needs training to upskill them to a level where they are competent and confident to do their job 100%. The conversations alone needed with a potential client is more these days than just, “can I help you”?
People development is one part of the critical process of ensuring your business can attract customers, they buy from you and continue to buy from you. The ongoing relationship and education they get from you and your business ensure they continue to spend more and then refer others to do the same, because they have 100% confidence, trust and belief in you, your team and the product and service. Why would they go anywhere else?
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