Recent media has continued to feature stories about the struggle of the restaurant industry. Legal action with underpaid staff, business failures due to high rents and other costs, along with the ongoing issues associated with reduced margins even further thanks to delivery options and daily deal schemes that take anywhere from 25% to 50% and in some cases you end up with 50% of the 50% and all we are doing is creating a discount chasing client.
There is a solution. Simply don't do what causes the problem and eliminate the missed opportunities.
Most businesses and probably close to 99% miss the fundamentals that cause the problems in the first place.
Success in restaurants and cafes has less to do with the product or service and more to do with just about everything that needs to be done in building a successful business.
The basics behind attracting real clients and then hanging onto them, getting them back often and referring their friends, isn't that complicated, it's just not done with most businesses, including restaurants. Fix that and any business grows.
There's two ways to attract customers:
Our customers are looking for an experience, not just a product that will encourage them to stick with you and sometimes it's as simple as asking them to come back. But that assumes you know who they are and keep in touch.
We are currently in possibly the most disengaged and lack of human interaction market that we have ever experienced and despite trends around social media, email and texting, customers want more than just a great product, they want an experience they won't get anywhere else. So give it to them!
99% of your potential customers don't even know you exist, they may even walk past every day, never being aware of who you are and what you do, and needing exactly what you have.
Hospitality360 is about making sure that all the fundamentals of your image, brand, message and marketing are there and that doesn't mean spending more than you are now, it means be seen, be findable.
Without doubt, other than a lack of customers, staff is generally the next biggest issue business owners have, but when you ask you get the fundamentals of recruitment, onboarding, expectations, training and management right, the response is all too often, I don't have time.
49% of all staff are looking for a new job right now and as high as 85% are disengaged.
Get the staff processes right and TopStaff360 has the solutions to help you do that.
If you know what causes the problems, where your missed opportunities and where the gaps in skills are, you'd fix them wouldn't you?
The hospitality industry, like just about any business, is really not different.
Cafes, restaurants and takeaways and their owners and teams need skills, systems and structure to ensure that they never miss opportunities and rely far less on discounting and delivery systems to grow. It's not complicated, in fact it's easy, but it takes a change in the way many of the fundamentals, including image, staff, service, management, clients and management are handled. It's simple, if you know how.
Hospitality360. Build any business easier, simpler, better. Click the link above to find out more, or email firstname.lastname@example.org