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You can a build a business the old-fashioned way, and that's by taking your time, making far too many mistakes, and far too often not learning from them, and fundamentally hoping that a customer will connect, and they'll buy, and sometimes they do, but there's usually not enough of them, or you could do it easier, faster and better, by doing what's working for years. Proven business basics, strategies and ideas, that work.
Business52 (or B52) is about bit by bit, getting the key drivers of a business right. The 1% improvements that can quickly make a huge difference to your business. The thing you do, is often secondary to everything else. The why you do it, is more important that what it is you do.
The first step, in particular with an established business, (but works as well with a brand-new startup) is to begin tweaking things, to improve them, and get a better result out of them.
The Business52 book series simply focuses on one aspect of a business each week. That becomes the focus for the week (other than the usual things you do) and work through one element of the business.
Subscribers to the Business52 series have access to the member only section, that works through an additional "five keys" to work on that particular aspect during that week.
Thinking about and working out, what's the thing I need to do next, is all too often the challenge, especially if you don't know! Everything has an effect. The way you attract, interest and retain customers, is part of the process.
To order one or all of the Business52 books (that's four years of ideas!) click on the link below, if you'd like to become a Business52 member, and get access to the members only section with the added ideas, strategies and support, click on this link: Business52membership.
The way that every business should think about their business is numbers. Everything is a number, and in particular the return on investment in marketing, sales, and profitability. But start here: Customers X the average spend X frequency. Thats it!
It's the basic things that build businesses. Simple fundamental drivers, that can change everything. The way you attract, interest and retain customers is a key to it all. If you never, ever lost a customer, how easy would it be to grow your business?
Why you? Why does someone buy from you, and not the other business that does the same thing, or something similar. All too often there's nothing that sets you apart other than price, and if that's the case, the cheapest will always win.
90% of business owners think about their business wrong. It's perfect!
If someone was to buy it (maybe even you) would you, and what are they buying? If they took it over, after handing over the money, what do they get?
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