Whats the CORE 5 got do with Business?
The idea!
Step 1: What's the idea? Getting crystal clear about what you do, the gap you fill, the unique selling proposition and the "why" someone would buy from you, is critical, otherwise you compete with everyone else on the same level, more often based around price. You don't want that. You want someone buying from you, because you're different!
The brand!
Step 2: The brand, logo, design and message might not be everything, but tell that to Apple, Coke Cola and Porsche. It is. The more you stand out, the easier it is to find you and the more memorable you are, the better.
The plan!
Step 3: You've got to have a plan. Without it, how can you possibly know where you're going? The business, financial and marketing plans, even one pager's, give you direction, a strategy and hold you accountable.
The profile! (Marketing)
Step 4: The profile, as I like to call it, is the billboard of your business. Online, offline, the marketing and the connections. If there's nothing to see or hear, they just wont buy!
Sales & service!
Step 5: Start selling! Fundamental sales and service skills is paramount. The ability to interest a prospective client, convert them and then retain that client, is the real way that businesses grow.
How to start the process!
Additional Information
The process is simple to start, but you have options.
- If you're happy with the way the business is going, the income it produces and that which it gives you and the time taken to produce, then don't worry, all is good.
- If you'd like more from your business, would like sales to increase, even massively, would like a better more reliable return, and take less time and stress doing it, than you need to find out more.
Contact me at erwin@mybusinessnow.com.au or join us at one of our next one on one, or group introductory sessions to find out what MyBusinessNow and ReThinking about your business growth is all about, and what it could do. At the very least, going through our Discovery360 process will tell you what the potential might be and what you might have to do, to make that happen.
